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Dear Members,

Earlier this spring, we announced that exciting changes were coming to our credit union– those changes are here! I am pleased to announce today the credit union will retire our old name and look in favor of a clean, modern style.

The new name and brand, Cove Federal Credit Union, emphasizes the credit union’s commitment to providing financial care, service and trust to our Members. This new brand identity is reflected in a new logo, advertising campaign and website as well as in the Cove Federal Credit Union physical office. Much like a cove in nature offers protection and shelter, Cove Federal Credit Union provides comfort and security for Members’ finances. The new brand conveys what truly sets Cove apart from other financial institutions—a commitment to nurturing financial goals—and positions the credit union as the premier financial services provider in Northern Kentucky and Greater Cincinnati.

There are a few points I would like to emphasize with this change:
• Our commitment to our members is not changing.
• There is nothing you need to do as a member as a result of the change.
• You will see no interruption in service and your account(s) will not be affected.
• Upon visiting the old website (www.semc-fcu.org) you will automatically be redirected to our new Cove

Federal Credit Union website (www.covefcu.com). We encourage you to visit the new website and explore!

While our name and look is changing, what won’t change is our long standing commitment to providing the best possible service to you—our Members.  It’s the same faces, same place – just a fresh look and clarified message that conveys our continued commitment of caring for Members. While we are proud of our past, we are equally thrilled for our future as Cove Federal Credit Union.  We are excited that our new brand better reflects the outstanding financial care and service we provide to all of our Members.
Lastly, we invite you to visit us over the next few days to see the new look of the credit union. Members who stop in will be greeted by the same friendly faces but a new refreshed look to our lobby area. I also would like to invite all Members and their families to save the date for our Member Appreciation Event scheduled for Tuesday, June 17, 2:00pm – 4:00 pm. During this event, we will host a celebration of our new brand including various raffles and giveaways, free food, a children’s hour with activities, as well as a brief Annual Member Meeting. You will be receiving an invitation to the event with more details in the coming weeks.
As always, our Member Service Representatives that you’ve grown to know and trust are available for any questions that you may have. We thank you for allowing us to serve you and welcome you to Cove Federal Credit Union. You belong here.

Warm Regards,

Bennie Hoppius
CEO
Cove Federal Credit Union